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In the Age of Disinformation, Trust Is the Most Valuable Currency
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In the Age of Disinformation, Trust Is the Most Valuable Currency

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In the Age of Disinformation, Trust Is the Most Valuable Currency
News

In the Age of Disinformation, Trust Is the Most Valuable Currency

June 21, 2026
ციფრული უნარები

How we are building a regional media environment where fact travels faster than rumor - Upcomrise's approach to media literacy.

Today, as regional information channels multiply, media literacy and disinformation resilience matter more than ever – not every source deserves equal trust, and not every fast claim is a reliable one. Upcomrise’s regional program addresses exactly this problem, since a disinformation-resilient community protects its own critical thinking and independence.

Why is disinformation resilience so hard to build?

Studies show that emotionally charged, manipulative content spreads faster than calm, evidence-based information. This is especially true in regional contexts, where alternative, independent fact-checking sources are scarcer.

Trust is only rebuilt through transparency, when a community can verify for itself how information reached it – not simply be told.

Our four-part approach

1. Baseline fact-checking training

We equip journalists and activists with practical fact-checking and source-verification tools, tailored to regional needs and context.

2. Rapid response network

Regional schools and libraries receive a rapid-response consultation channel for verifying suspicious claims quickly.

3. Ongoing communication research

We track the real reach of regional communication channels and public understanding week over week.

  • 65% of regional journalists adopted the fact-checking toolkit
  • The spread of false claims dropped by 40% in target media
  • 8 regions established their own rapid-response consultation group

This evidence proves that trust is a systemic outcome, one worth investing in deliberately.

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Download the full version of the study or a short summary in your preferred language.
In the Age of Disinformation, Trust Is the Most Valuable Currency — Georgian Version (KA)
In the Age of Disinformation, Trust Is the Most Valuable Currency — Full Report (EN)